Our mission

To enhance the pilgrimage experience for visitors and residents through collaboration, mutual understanding, and support.

In recent years, the number of foreign visitors taking part in the Shikoku Pilgrimage has dramatically increased. As the popularity grows, ideas, opinions, and visions of the future of the pilgrimage also multiply.

There are many stakeholders, and much at stake, as much of Shikoku’s charm lies in its rugged unspoilt authenticity.

Collaboration

  • Facilitating pilgrims to assist each other
  • Working with pilgrim advocates and organisations
  • Helping to shape the future of the pilgrimage

Mutual understanding

  • “Code of Conduct” for visiting pilgrims
  • Culture and etiquette resources
  • Local cultural experiences

Support

  • Lodging assistance
  • Guidance on safety and emergencies
  • Language and translation

Who are we?

David Gilbert

Originally from the UK, David has lived in Asia for over 10 years and currently resides in Tokyo where he works as a Digital Product Designer. He completed the Shikoku Pilgrimage in 2016.

Masako Vierstraete

Masako lives in Tokushima where she works as a freelance inbound tourism coordinator, planner, and guide. She completed the Shikoku Pilgrimage in 2015. Prior to this, she lived in the USA for 10 years where she studied for her MBA and worked as a journalist.

David Moreton

Originally from Canada, David has lived in Japan for over 25 years. His passion has been researching the history of the Shikoku Pilgrimage, mostly focussing on early Westerners encountering the pilgrimage.

What are we doing?

We want to use technology to improve the henro experience for everyone.

We’d love to hear your stories and suggestions. If you’d like to help, please get in touch or subscribe for updates below.